Introducing Beautiful Balms: a collection of limited edition, skincare-infused colour balms to nourish, protect and amplify skin’s natural beauty.

Beautiful Balms

A radiant glow at the intersection of skincare and colour.

Beautiful Cheeks SPF30

Limited-Edition Cream Blush
Shop Now

Beautiful Lips SPF30

Limited-Edition Protective Lip Tint
Shop Now

Beautiful Light SPF30

Limited-Edition Cream Highlighter
Shop Now

Limited-Edition Cream Bronzer

Limited-Edition Cream Bronzer
Shop Now

Meet Our Beautiful Best-Sellers

Formulations that are adored globally for their radiant results.

Meet Our Beautiful Best-Sellers

#1 The Serum

#1 The Serum

Strengthening serum for combination skin types.

From $126.00

Shop Now
Formulation Details Plus
#3 The Tinted Serum SPF50+

#3 The Tinted Serum SPF50+

Superlative protective serum for all skin types.

$224.00

Shop Now
Formulation Details Plus
#4 The Cleanser

#4 The Cleanser

Gentle cream cleanser for all skin types.

From $88.00

Shop Now
Formulation Details Plus
#6 The Night Crème

#6 The Night Crème

Rejuvenating night cream for all skin types.

$253.00

Add to Cart
Loading indicator
Tick Added to Cart
Formulation Details Plus

Beautiful Balms Signature Glow Set

Experience the full Beautiful Balms glow with this collection of four balms at the special reward price of 10% off.

Shop Now

Your Personalised Ritual

Complete our Skin Questionnaire to receive your personalised Ritual in minutes.

The Journal

A curation of Education, Science and Skin through the lens of RATIONALE.

Discover RATIONALE

Since 1992, RATIONALE has been delivering Luminous Skin for Life with a luxurious suite of Formulations and Treatments that enlighten and transform. 

Complimentary Shipping
30 Day Returns
Virtual Skin Therapist Support
Skin Questionnaire